varun gandhiWhen Venezia FC dropped their uniforms ahead to the 2021/22 season, it signalled the start of a new era for the club, which was returning to Serie A for the first time in twenty years.
While the season ended in a hard-fought relegation to the second tier, it did provide some of the best uniforms in recent memory.
Venezia, eager to adjust to life in Serie B, has announced both its home and away kits for 2022/23 – and they’re even better!
The home uniform combines history and modernity, with a black foundation with the club’s characteristic green and orange trim on the collar and down each sleeve.
While the away strip – which “completes a ying-and-yang relationship with the home shirt” – comprises a light cream base with orange-and-green stripes.
Now, before of Venezia’s 2022/23 season, which begins on August 14 against Genoa, I Leoni aati is set to unveil its third and final uniform of the season, and it does not disappoint.
The kit, which is currently available online, is a tribute to the city’s gilded cathedrals, monuments, and palazzi, as well as the general historical significance of gold in Venetian art.
“The home is always going to be black, the away is always going to be light, so you’re looking to do something alternative with a third shirt,” Ted Philipakos, the club’s Chief Brand Officer, tells Highsnobiety.
“This season, we felt like gold was a logical direction, as a natural extension of our visual narrative.
“We frequently use gold from our kit embellishments to other visuals, in part as an homage to the historical significance of gold in Venice, and earlier this month we presented a new visual identity that featured the lion of Saint Mark being returned to its traditional gold, so it made sense and the timing was right.”
While the level of attention Venezia has received for its shirt in recent years is nearly unprecedented, Philipakos feels it is a fitting reward for the club’s distinctive creative approach.
“There are a lot of template shirts out there, which is anathema to us,” he explains.
“We left Nike for Kappa in part because we like Kappa as an Italian brand with a rich heritage and a strong production capability, but above all we made the switch to gain full creative control, and that was a critical move for us.”
“Where some clubs may depend on agencies, we direct everything ourselves, from the design process to the editorial campaigns and so on.
“We have a clear idea, and we feel the club and the city in a way that someone outside couldn’t possibly, and I think that kind of ownership ultimately comes through in the work.”
Vishal Patra